Our Story

SIMARA began with a belief that the drinks we prepare each day should feel considered, not routine.

After years spent working closely with cafés and observing the evolution of beverage culture in Australia, it became clear that while coffee had developed a deep and expressive craft, many alternative drinks remained limited in both quality and creativity. There was an opportunity to approach these beverages with the same care, sourcing, and attention to flavour.

Founded in 2017, SIMARA was created to explore this idea. The aim was simple — to craft distinctive botanical blends that elevate everyday drinking rituals while remaining accessible to both cafés and home kitchens.

At the heart of SIMARA is a commitment to thoughtful sourcing and balance. Our Japanese Matcha, sourced from respected producers and carefully blended for colour, depth and smoothness, quickly became the foundation of the range. From there, a collection of specialty latte blends followed, each designed to offer both flavour and experience.

Today, SIMARA includes Superior Matcha, Premium Matcha, Japanese Matcha, Japanese Hojicha, Golden Turmeric, Velvet Beetroot, Blue Matcha, African Rooibos and Sticky Chai. Each blend reflects a simple philosophy: natural ingredients, harmonious flavour, and beautiful presentation in the cup.

These beverages are more than alternatives to coffee. They offer moments of pause, small daily rituals that bring colour, warmth and curiosity to everyday life.

As SIMARA continues to grow, our focus remains the same — to craft drinks that feel both contemporary and timeless, while supporting a culture of thoughtful consumption and connection.

Welcome to SIMARA.