About us

F&B is our passion - With over 20 years industry knowledge

We understand that it`s not easy to run a successful business, so we are here to make it a little easier for you. Our products – SIMARA BLENDS™ - have been crafted by hand, by us for consumers and the food service industry. We know that often there are struggles with challenges like inconsistent product quality, reliable service, and good old fashioned value (just to name a few).

SIMARABLENDS.COM is an online food service supplier based in Perth, Western Australia. Because our products are in powder form creating new specialty hot and cold beverages to keep up with ever-changing demand is easy and they taste delicious too. In addition to that you can rest assure with Australia having some of the strictest food safety standards in the world, along with sourcing the finest ingredients, we bring to you the best flavours from around the world.

Now, sourcing a new supplier has never been easier.

The truth about Simara’s creator, Michael Allegretta

Self educated. Self made. With over twenty years experience in business and hospitality.

Michael is - enigmatic - his energy can be felt in his cafes - he has owned and worked at. Ditto, Chinotto and The Little Concept, were his babies followed by Infusion Distributors, Roots & Greens and now Simara.

Michael has a determination and drive from within, his competitive life force is one with himself and to enrich the life of his others through his work. The business and community that he has created, the young people that he has mentored are testimony to his mantra - that anything is possible, or that he can achieve the impossible.

This is reflected in his brand, Simara, which in 2015, was one of the first to launch a complete alternative drinks range in Western Australia. Its strong cafe and online presence has grown to a global scale with customers in the UK, USA, UAE, Europe, Canada and New Zealand.